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Zina Rodriguez

Director of Membership and Marketing
NAATP

Zina Rodriguez is a behavioral health executive with more than 25 years of experience in the field. As Membership and Marketing Director for the National Association in of Addiction Treatment Centers, she leads national strategy to grow and engage membership, elevate member visibility, and advance key issues pertinent to the field. She develops educational programming and peer networking opportunities, drawing on her experience in the field and trade association marketing. Her background includes opening de novo treatment facilities, guiding accreditation and licensure, and building business and marketing strategies that enhance performance and drive growth.



With a Master's in Social Work and as a Master's-level Certified Addiction Professional (MCAP), she brings both clinical and strategic expertise to advancing the field and has received awards for marketing and advancing culturally responsive care.

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